10 Clear Signs You Should Pause Your Facebook Campaign
Databox, 7/1/2021 https://databox.com/pause-facebook-ad-campaign
Divining Point’s Jordania Nelson says that “if most of your daily budget isn’t getting spent, your maximum performance potential is also not being met.”
Nelson explains: “Whether your Facebook ad has been running for a few days or a couple weeks, you know it’s time to optimize when only 70% or less of your daily budget is getting spent.” If you notice this in your campaign, it may indicate low engagement or conversion score, so your should look into it.
“These rankings tell Facebook which ads to prioritize, and if your ad is under-performing, it’s likely getting put on the back burner. Review your ads to find what can be optimized to boost rankings, leading to an increased overall performance.” adds Nelson.