SEO vs. PPC: Which Channel Generates More Sales?
Databox, 7/3/2019 https://databox.com/seo-vs-ppc
“The advantage of having laser-targeted visibility with PPC is undeniable,” says Divining Point’s Jordania Nelson. “PPC ads give you more granular control over who you’re showing your message to, making it more strategic and catered to what your audience wants to see.”