20 Tips For Writing High-Converting Facebook Ad Copy
Databox, 5/11/2020 https://databox.com/ ... ok-ad-copy
Jordania Nelson of Divining Point agrees, “While it may be tempting to write as if you’re speaking to an entire audience, you should be writing to one person and one person alone. By directing your copy to someone part of your target audience, you’re giving 100% of your attention to them and the chances of them connecting to your ad are higher.”