15 Expert Tips for Maximizing Your Facebook Ad Conversions

Here’s how you start the fast take-off method, according to Divining Point’s Jordania Nelson: “When launching your campaign, implement a higher budget. Increase your daily spend until you reach a good amount of impressions. My rule of thumb is around 10,000, but this will have to be up to your discretion depending on the brand and budget.”

What’s next? “After analyzing your fast-tracked results, implement any necessary changes to improve your campaign and allow a couple of days (24-48 hours) for Facebook to adjust. While you may have to monitor performance and spend a little closer, you will be able to see accurate results so you can evaluate what optimizations need to be made in a shorter time frame,” says Nelson.