22 EMAIL DELIVERABILITY BEST PRACTICES YOU SHOULD KNOW
The Seventh Sense, 7/24/2020 https://www.theseven ... hould-know
Jordania Nelson from Divining Point adds that consistency needs to start right after someone signs up for your email list.
From Jordania: “After taking steps to build a solid, permission-based contact list, the next step we take is to ensure new contacts receive a Welcome Email. If someone signs up for your email list and six months go by without hearing from your business, they've probably forgotten who you are by then. The chances of unsubscribing or marking your email as spam significantly increases.”