5 Things That Impact Your Ad Copy
Siren Digital Marketing, 8/28/2020 https://www.sirendig ... ur-ad-copy
“While it may be tempting to write as if you're speaking to an entire audience, you should be writing to one person and one person alone,” says Jordania Nelson of Divining Point. “By directing your copy to someone part of your target audience, you're giving 100% of your attention to them, and the chances of them connecting to your ad are higher.”