14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth
Databox, 12/14/2021 https://databox.com/sales-marketing-alignment-growth-tips
“Consistency and collaboration,” says Jordania Schulze of Divining Point. “In sales, results come into fruition almost immediately after taking action. Whether you’re demoing software to a prospect, illustrating previous success stories, or sending over a contract, these short-term activities provide answers for your next move before you’ve even ended the call.
On the contrary, longevity plays a key role when it comes to PR and marketing. For example, a piece of content floating around the internet may take days, weeks, or even months until you see its true impact.
While these counterparts might seem independent, truth is, most successful businesses use a cohesive sales and marketing strategy; in short, each one works better when they work together.
I recently saw this theory come to light during the pandemic. In 2020, I spent a lot more time and effort on creating informational social media videos. I spoke on timely issues so many people were experiencing as first-time remote workers: Hacks to Stay Focused, Maintaining a Healthy Work/Life Balance, Self-Discipline at Your Desk, etc.
Our consistency caught the attention of an audience we may have never crossed before and ultimately, these snackable videos became reliable content pieces for sales enablement!”